Her Voice Blog
Media Relations: The Most Overlooked—and Essential—Part of Your SEO Strategy
Why media relations may be the most important and overlooked tactic for improving SEO for any public relations and marketing efforts.
Unwrap Media Relations Success: How to Secure Holiday Gift Guide Placements
As the holiday season approaches, brands across various industries gear up for one of the most important marketing opportunities of the year: gift guides.
Asheville and Hurricane Helene: The Power of Perception During Hard Times
This blog explores public relations perception issues that arose for businesses after Hurricane Helene, as well as offering tips for crisis communication.
Sweet Sixteen: Reflecting On My Entrepreneurial Journey
Kelly Fletcher reflects on 16 years running a public relations and marketing firm in Knoxville, Tennessee. Building a culture for women and her legacy.
7 Expert Tips: How to Plan a Successful Marketing Event
7 expert tips on hosting a public relations event including marketing, media, relations, audience targeting, execution and follow-up.
Why Your Marketing Strategy Needs a Data Overhaul
Learn how to turn raw data into actionable insights for your marketing strategy to boost brand awareness and reach key audiences.
Unlocking the Potential of Social Media: A Platform-Specific Guide to Success
Learn tactics to social media success specific to each individual platform: Facebook, Instagram and LinkedIn.
The Power of Social Media Influencers: Meet the Faces Behind the Influence
Hear from two influencers about the state of influencer marketing in 2024.
Press Release Best Practices: Your Guide to Crafting Effective Press Releases and Securing Media Coverage
Maximize you media relations by learning how to craft a news release with these ten easy steps.
Cut Through the Noise: How to Ignore Generic Marketing Advice and Focus on What Works
In a world overflowing with marketing advice, it’s crucial to filter out generic tips and focus on what truly benefits your business.