Her Voice Blog
When Meme War Meets Messaging: What Brands Can Learn from Gavin Newsom’s Edgy Social Strategy
They’re the all-caps tweets heard round the world (or at least the country). California Governor Gavin Newsom’s recent social media campaign has been turning heads—not for its politics, but for its unexpectedly irreverent, meme-driven style. Now, we’re not here for a...
Why Playing It Safe with Marketing Is Costing Your Bank Market Share
As published in Bank Beat By Kelly Fletcher, CEO, Fletcher Financial Communications Bank Beat Why Playing It Safe with Marketing Is Costing Your Bank Market Share It’s not enough to be financially sound—banks today have to be seen, trusted, and remembered. Products...
How to Position Your Financial Firm as an Industry Leader—Without Falling Into This Common Trap
Entrepreneur – March 28, 2025 by Kelly Fletcher Too often, financial services firms fall into the habit of self-promotion—highlighting awards, credentials, or why they’re "the best." According to this piece, that actually damages credibility. Instead, real thought...
Not Just TikTok: Future-Proofing Your Business Against ALL Social Media Uncertainty
Business Partner Magazine – March 3, 2025 by Sarah Merrell (Fletcher Marketing Communications) Social media platforms are notoriously volatile—from regulatory shocks to user shifts or cybersecurity disruptions. This article underscores that no platform is bulletproof...
Community Bank Branding: How to Bring Personality and Purpose to Your Marketing
In the last five years, banks and credit unions have watched over $3 trillion in deposits leave for fintechs offering savings and investment services. But the solution isn’t to ‘out-tech’ fintech—it’s to double down on what they can’t replicate: your story, your...
From Expert to Icon: Using Strategic Storytelling to Build Thought Leadership That Sticks
We’re swimming in content. Between endless social media posts, AI-generated think pieces, and "hot takes" that feel more like recycled jargon, it’s becoming harder —and more important —for experts to be heard. The ones who rise above the noise aren’t always the...
Social Listening 2.0: Using Real-Time Insights to Drive PR Strategy
The days of waiting for a monthly report to find out what people are saying about your brand are in the past. Today, the conversation moves in real time—and if you’re not tuned in, you’re not just missing mentions. You’re missing your moment. Social listening isn’t...
Pitch. Plan. Perform. Why FAM Tours Are Still PR Gold
Fam Tour 101 Let’s talk about one of my absolute favorite weeks of the year: our annual FAM (familiarization) tour in Townsend, Tennessee — aka The Peaceful Side of the Smokies. It’s a mix of blood, sweat, spreadsheets…and a little PR pixie dust. Every year, we roll...
We’re Hiring: Part-Time Marketing Strategist
Job Title: Marketing Strategist Company: Fletcher Marketing Communications Location: Remote [Knoxville area preferred) Job Type: Part Time Reports to: Vice President and CEO About Fletcher Marketing Communications: Fletcher Marketing Communications is a strategic...
Marketing in a Purpose-Driven World: Why It Matters in 2025
In today’s landscape, quality marketing and communications are no longer enough on their own. Brands also need stewardship — a thoughtful approach to communicating their purpose and values in an increasingly purpose-driven world. This isn’t just a trend. It’s a shift....