Her Voice Blog
Why Rushing Marketing Is a Mistake: The Power of a Solid Foundation
Developing a strategic marketing plan for your public relations is vital to success. Learn why you should build a foundation for PR campaigns.
Enhancing Your Public Relations Strategy Through In-Person Networking
In today’s digital age, networking remains a critical component of successful public relations strategies.
Maximizing Brand Visibility: Media Relations vs. Influencer Marketing
Media relations and influencer marketing are both valuable tools for a public relations strategy – explore which is better for your company right now.
Newsroom Leaders Discuss State of the Media in 2024
Newsroom leaders discuss the state of the media in 2024 from obstacles to opportunies and how to build trust with audiences.
Lessons from Political PR: Navigating Ethical Challenges with Integrity
Learn valuable lessons about effective public relations strategies from the tumultous 2024 political season.
Out with the Old, In with the Bold: Our Innovative New Business Model and Image
How Fletcher’s innovative new business model is reshaping marketing communications and our image.
Lost in Translation: Does Your B2B Message Resonate?
Unravel the complexities of B2B communication. From overcoming the curse of knowledge to finding the ideal writing partner, clarity is key for business success.
How to be a Journalist’s Best Friend
Being on both sides of the pitch email or phone call, I’ve learned best practices that create win-win scenarios for journalists and PR pros.
PR Clients as Summer Vacations
Explore the parallels between public relations clients and summer vacations. From beach getaways to budget trips, discover strategies for success.
Working Moms: The beautiful, messy struggle and bliss
Discover the joys and challenges of being a working mom this Mother’s Day. Join us as we share stories and insights on balancing career and family.