Twin Peaks is a restaurant in Texas that has experienced a boom in business, but it’s probably not because of the food. The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn’t catch the joke, the chain’s logo is an image of two pointy, snow-capped mountains. And the sports bar doesn’t stop there: It promises “scenic views.”
Twin Peaks owner Randy DeWitt downplays all of that and insists that the appeal of the restaurant goes beyond the obvious. Hearty meals and a focus on making customers feel special, he says, are what really keeps them coming back. As a public relations firm that specializes in marketing to women, these types of brands sometimes leave us scratching our heads. With research showing that women make 85% of purchasing decisions for households and close to that same statistic regarding restaurant choices when dining out, we aren’t sure why there is no restaurant of this type that caters to women. Maybe it’s because when women dine out, they really are more concerned about the food and atmosphere than the scenic views? When there’s a chain with all male waitstaff in skimpy outfits, we’ll rethink our theory.
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.