July 25, 2024 |Allison Lester
The news media is an ever-evolving industry that works hand-in-hand with public relations. We sit down with two longtime newsroom leaders discuss the state of the media in 2024. more
May 14, 2024
Trust is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust. more
May 1, 2024 |Allison Lester
Tiffany Carpenter talks about her years handling public relations and communications at the University of Tennessee. From growth plans and marketing tactics to working a high-stress as a mom, Tiffany shares insights and personal experiences. more
April 10, 2024 |Allison Lester
Tennessee tourism is a massive economic boon in the state. Hear from experts on what PR efforts are making this a lucrative industry. more
January 30, 2024 |Allison Lester
Travel writers give tips for PR pros on how to get their brands, clients and destinations covered in travel outlets. more
December 14, 2023 |Allison Lester
Former TV Anchor, Sara Davenport discusses her road from TV to entrepreneur and advice on branding and creating multiple revenue streams. more
November 30, 2023
In this episode of MsInterPReted, the Fletcher team discusses the 2024 obstacles we foresee facing the industry next year and tactics to overcome them. more
November 7, 2023
In this episode of MsinterPReted, Vice President, Sarah Merrell and Media Relations Director, Allison Lester discuss the PR trends to leave in the dust. more
October 13, 2023
Jesse Mayshark and Scott Barker talk about Compass News and hyperlocal journalism in this episode of MsInterPReted. more
September 29, 2023
Senior Strategist, Mary Beth West discusses the worldwide ethics code research she commissioned through her work on the PRCA Global Ethics Council. more
