September 20, 2024 |Allison Lester

Influencer marketing has become a must for brands. We talk with two social media influencers about the dos and don’ts of pitching influencers, trends in the industry and why now is the time to invest in influencers. more


July 25, 2024 |Allison Lester

The news media is an ever-evolving industry that works hand-in-hand with public relations. We sit down with two longtime newsroom leaders discuss the state of the media in 2024. more


May 14, 2024 |Allison Lester

Trust is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust. more


May 1, 2024 |Allison Lester

Tiffany Carpenter talks about her years handling public relations and communications at the University of Tennessee. From growth plans and marketing tactics to working a high-stress as a mom, Tiffany shares insights and personal experiences. more


April 10, 2024 |Allison Lester

Tennessee tourism is a massive economic boon in the state. Hear from experts on what PR efforts are making this a lucrative industry. more


January 30, 2024 |Allison Lester

Travel writers give tips for PR pros on how to get their brands, clients and destinations covered in travel outlets. more


December 14, 2023 |Allison Lester

Former TV Anchor, Sara Davenport discusses her road from TV to entrepreneur and advice on branding and creating multiple revenue streams. more


November 30, 2023 |Allison Lester

In this episode of MsInterPReted, the Fletcher team discusses the 2024 obstacles we foresee facing the industry next year and tactics to overcome them. more


November 7, 2023

In this episode of MsinterPReted, Vice President, Sarah Merrell and Media Relations Director, Allison Lester discuss the PR trends to leave in the dust. more


October 13, 2023 |Allison Lester

Jesse Mayshark and Scott Barker talk about Compass News and hyperlocal journalism in this episode of MsInterPReted. more