The internet can be a cruel place where people hide behind a screen and say whatever they want without regard to others. There is a name for these kinds of people–trolls. They search for anyone to destroy or any company to defame. Recently, Maxipad was the center of a recent attack by a man named Richard Neill. He felt compelled to bash Maxipad Bodyform on the brand’s Facebook page for its “unrealistic nature of traditional feminine product advertisements”.
Yes, what a shame! How dare Maxipad make the human race believe that by wearing the Bodyform line of pads, any woman can become a horseback rider or bungee jumper.
Now that that’s cleared up, we want to take a moment and commend Maxipad on the quick and witty response to this criticism. While most companies either ignore it or stiffly defend it, Maxipad created a video dedicated to Richard’s criticism and helped clear up his problems. Watch below.
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.