FAM Tour: The PR Magic of Collaboration
Fletcher Marketing PR pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.
PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software
Agency decision-makers . . . beware of Meltwater!
This cautionary tale may save you thousands of dollars and keep you from making a time-draining mistake.
Should I Stay or Should I Go: What keeps employees
As the Great Resignation continues at a record-breaking pace the story that isn’t being told as frequently is the “why” behind those of us who stay.
“The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic
As we continue to look at what the media is calling, “The Big Quit,” I thought I’d share my story of the “The Little Quit,” we had at my PR firm.
The Big Quit: A “Fixable” Wake-Up Call for Employers
Observations and insights about what’s driving The Big Quit… and what employers can do in response.
The Big Quit: Why you say you left or are considering quitting now
With nearly half the workforce considering a career change, people are talking about The Big Quit or Great Resignation. Real people share why they left.
An Emmy and an Air Mattress: My Love Affair and Eventual Breakup with TV News
Allison Lester has transitioned from a long, successful career in television news to an exciting new career in PR.
Fletcher Senior Strategist Appointed to PRCA Global Advisory Board
Mary Beth West, senior strategist of Knoxville-based Fletcher Marketing PR, has been appointed to its newly formed Global Advisory Board.
Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast
The “MsInterPReted” podcast is available for download on iTunes, Spotify and GooglePlay.
The Rules & Ethics Behind Influencer Marketing
Influencer marketing is transforming online platforms more than ever before. As companies and brands begin their explorations into the world of influencer marketing, it is important to note the entirety of this branch of marketing and how it works.