PRSA (Public Relations Society of America) released its new social media policy this week with the hopes that it will offer a unified voice to govern the organization’s social media efforts. The entire world is buzzing over the use of social media these days, from organizing protests in Egypt to what Ashton Kutcher had for lunch.
According to Scott Stratten of UnMarketing, social media is just a fancy word for talking. If this is truly the case, it presents us with the question: why do organizations have such trouble using social media to “talk” both with each other and with their customers? Scott clearly is doing something right, using Twitter to catapult his brand, he now has over 79k followers. His advice for users of social media platforms like Twitter is simple: engage.
In his keynote speech at a recent national blogger conference he stressed the importance of using social media to build relationships with your audience. The beauty of social media is that it allows organizations to interact with their customers up-close and personal. In this age of interaction through social media, it is first necessary to build a rapport with audiences, to actually engage them. Could you use some help in this area?