Her Voice Blog
Why Local Marketing Groups Are Better: A Deep Dive into the Benefits of Local Expertise
October 4, 2024
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In today’s fast-paced digital world, businesses are continually seeking the most effective strategies to reach their target audiences. While national and global marketing firms have their…
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How to Make Your Content 300% More Effective While Also Saving Time
March 14, 2023
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As a marketer, creating new content consistently can be a daunting, time-consuming task…
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Why Personal Branding is Important for Every Working Adult
March 10, 2023
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Someone will Google you in your life — whether it is a friend, customer or employer. What information is available about you online?…
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How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data
October 27, 2022
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Building credibility through thought leadership and third-party endorsement is critical within the B2B space. This article explores that very strategy…
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5 Ways PR Wins at Generating B2B Sales
October 26, 2022
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B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy…
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We’re Hiring: Manager, Strategic Communications Media Relations Focus
August 30, 2022
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Fletcher MarketingPR is seeking a Strategic Communications Manager with a focus on media relations. Full-time, remote position…
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Using Media Relations to Drive Sales
August 17, 2022
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Research shows media relations is highly effective in driving sales. Learn what’s newsworthy, how to use media relations and how to measure success…
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Fletcher Marketing PR Hiring Graduate-Level Intern
August 4, 2022
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Fletcher Marketing PR is seeking a graduate-level intern. Our interns receive have gone on to work in agencies across the country…
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Intern Position Description
May 31, 2022
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Fletcher Marketing PR is seeking a marketing and public relations intern to provide support to internal teams and assist with client service…
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FAM Tour: The PR Magic of Collaboration
May 9, 2022
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Fletcher Marketing PR pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee…
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PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software
December 7, 2021
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Agency decision-makers . . . beware of Meltwater!
This cautionary tale may save you thousands of dollars and keep you from making a time-draining mistake…
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Should I Stay or Should I Go: What keeps employees
November 22, 2021
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As the Great Resignation continues at a record-breaking pace the story that isn’t being told as frequently is the “why” behind those of us who stay…
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“The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic
November 11, 2021
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As we continue to look at what the media is calling, “The Big Quit,” I thought I’d share my story of the “The Little Quit,” we had at my PR firm…
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The Big Quit: A “Fixable” Wake-Up Call for Employers
November 4, 2021
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Observations and insights about what’s driving The Big Quit and what employers can do in response…
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The Big Quit: Why you say you left or are considering quitting now
October 31, 2021
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With nearly half the workforce considering a career change, people are talking about The Big Quit or Great Resignation. Real people share why they left…
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An Emmy and an Air Mattress: My Love Affair and Eventual Breakup with TV News
October 7, 2021
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Allison Lester has transitioned from a long, successful career in television news to an exciting new career in PR…
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Fletcher Senior Strategist Appointed to PRCA Global Advisory Board
September 30, 2021
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Mary Beth West, senior strategist of Knoxville-based Fletcher Marketing PR, has been appointed to its newly formed Global Advisory Board…
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Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast
September 24, 2019
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The “MsInterPReted” podcast is available for download on iTunes, Spotify and GooglePlay…
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The Rules & Ethics Behind Influencer Marketing
February 13, 2019
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Influencer marketing is transforming online platforms more than ever before. As companies and brands begin their explorations into the world of influencer marketing, it is important to note the…
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My Summer Internship at Fletcher Marketing PR
August 21, 2018
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A summary of my summer as intern at Fletcher Marketing PR. Read how working at Fletcher enhanced my experience and understanding of the marketing and public relations fields…
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Celebrating Alisia Chandler
July 31, 2018
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We had the pleasure of having Alisia Chandler as our summer intern through Project GRAD. We are excited to watch her go off to college in the fall and conquer the world!…
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Marketing to Youth: Millennials vs Generation Z
June 13, 2018
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As the kids of America grow up, enter the work force and become consumers, it is important to distinguish the difference between Millennials and Generation Z—especially when it comes to your marketing…
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The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention
June 7, 2018
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In the wake of the Kate Spade tragedy, Kelly Fletcher shares her insight on the importance of mental and physical health…
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Saying Goodbye to my Spring Internship
May 11, 2018
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A reflection on my experience as an intern at Fletcher Marketing PR…
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#PressforProgress- International Women’s Day 2018
March 8, 2018
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At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture…
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Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR
January 16, 2018
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Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR…
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It’s Not All Lip Gloss and Boob Jobs – Misconceptions about marketing to women
December 13, 2017
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We specialize in marketing to women, making a difference in categories where women as the audience is an afterthought, or at the very least, not the focus…
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Twitter takes a 360, moving from 140 to 280
November 27, 2017
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Twitter unveiled the new face lift that users feared would leave it unrecognizable, eliminating restriction of brevity and doubling the character limit to 280…
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Why You Should Hire a Marketing Agency
November 17, 2017
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In today’s DIY age, there’s a temptation to be able to do everything yourself, but just because you can doesn’t mean you should…
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Pinterest’s Unique Equality Campaign
November 9, 2017
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Every company seeks any competitive advantage they can get. Pinterest saw diversity as their advantage and launched a campaign that is turning heads…
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Customizing the Consumer Experience
November 1, 2017
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It’s no surprise companies considered leaders in consumer experience generate nearly four times the return of others. Here’s the key to improving experience…
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What to Know About SEO
October 27, 2017
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SEO is a buzzword in the marketing world, and for good reason: SEO is a critical necessity to ensure your website gets in front of potential consumers…
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An Infographic – Building Trust with Millennial Moms
October 17, 2017
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Building trust with millennial mom begins with understanding who she is. See our infographic to learn about the power and complexities of the millennial mom…
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Building Trust with Millennial Moms: 5 Takeaways from M2Moms®
October 10, 2017
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CEO Kelly Fletcher gives her takeaways after serving on an expert panel at the Marketing to Moms (M2M®) conference in New York City…
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Moving into the next age of digital advertising
September 28, 2017
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The landscape of digital advertising is going to undergo some serious changes in 2018 as marketers will have to figure out new ways to spend their ad dollars…
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Marketing to Generation Z
September 20, 2017
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Gen Zers are avid observers of Millennials & follow closely in their footsteps, but marketers make a huge mistake thinking the two maintain the same opinions…
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Brand Design vs. Campaign Design
September 13, 2017
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What’s the difference between brand design and campaign design? The quick answer is longevity…
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Why You Need to Utilize Micro-Influencers
September 6, 2017
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The influencer-marketing fad has shifted to a group of influencers that are proving more influential than traditional celebrities: micro-influencers…
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The Most Influential Consumers are on a Platform You Didn’t Expect
September 1, 2017
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Podcasts don’t have as large of a reach as Instagram or Facebook, but their audience is smaller, more targetable, and most importantly, influential…
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Design Trends: Should you follow them?
August 23, 2017
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New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color. What exactly can a trend entail?…
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Now Trending with Millennial Moms
August 15, 2017
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Millennial moms are increasingly diverse and reaching them can be a tough nut to crack. Here are some common trends in their consumer behavior…
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Four Steps To Ensure Your Business is Prepared for A Crisis Situation
August 10, 2017
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In the internet era, avoiding a crisis is becoming an increasingly unlikely wish. When an emergency situation does hit, failing to prepare is preparing to fail…
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Pros and Cons of Celebrity Endorsements
August 3, 2017
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Can celebrity endorsement work? Yes. Does it always? No. But, there are times when they can be an effective tool in a marketer’s tool belt…
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The Beauty of Minimalist Design: Three Reasons Why it Works
July 18, 2017
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Companies tend to want to include every detail in an ad. Too many details create a visual haystack that viewers have to pick through to find the needle…
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Get the Most Out of Your Instagram Posts
July 6, 2017
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Instagram has become a powerhouse for social media influencing and brand recognition. How does your brand stand out among its 700 million users?…
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Loyalty: The Early Brand Gets the Worm
June 29, 2017
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Not only do teenagers influence most of the parents’ buying decisions, they exhibit brand loyalty. Teens barely have an income – so when does this brand loyalty start?…
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Three Myths About Millennial Moms
June 22, 2017
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Millennial Moms are a tough nut to crack, but if you can reach her & convince her to buy with excellent consumer experience, she’ll tell everyone she knows…
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The Importance of Online Reviews to Your Business
June 14, 2017
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Ninety percent of consumers read online reviews before visiting a business. Businesses should be looking to convert satisfied customers to be online reviewers…
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CEO Kelly Fletcher Receives Gary McCormick Lifetime Achievement Award
June 9, 2017
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At this year’s PRSA Volunteer Chapter V Awards, our CEO Kelly Fletcher was presented with the honor of the Gary McCormick Lifetime Achievement Award…
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The Future of Digital Marketing is Video Marketing
May 25, 2017
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Digital marketing has become essential for nearly all marketers. The future of digital marketing is now, and it’s leaning more and more toward video marketing…
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Color That Changes Lives
May 18, 2017
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Color is a magical feat. Not only does it define a brand and shape a consumer’s interpretation, it changes lives. Check out our analysis of this small village…
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Improve Your Corporate Social Responsibility
May 5, 2017
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Consumers are searching for businesses that set themselves apart with sustainability and responsibility. So how is corporate social responsibility achieved?…
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How to Plan the Best Event for Your Organization
April 27, 2017
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It’s one thing to throw a good event, but its a bigger task to throw a great one. Here are three ways to make sure your event reflects the organization’s goals…
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Crisis Communication Lessons From the United Airlines Fiasco
April 18, 2017
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In crisis communications, damage control is more about perception than information. United Airlines is finding that out the hard way…
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Influencer Marketing is the New Black
April 4, 2017
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Nearly three-quarters of millennials are using ad-blocking software. Businesses are trusting digital personalities to tout their products as a result…
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Pictures, Posts and Purchases: Marketing on Instagram
March 30, 2017
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It’s projected that 71 percent of businesses will have an Instagram account by the end of this year. Why? Brands are starting to follow their audiences…
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Who is She? The Diversity of Female Consumers
March 22, 2017
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Some marketers slap pink on a product and term it “marketing to women.” Advertisers should know not all female consumers are the same. We breakdown audiences…
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Travel Economy: Three Ways to Reach Female Customers
March 14, 2017
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CEO Kelly Fletcher gives three tips on how to take advantage of marketing tourism to women, who make around 80 percent of travel decisions…
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What’s Next in Social Media for Marketing?
March 7, 2017
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Laura Mansfield examines the current times of marketing. She reflects on the state of social media – where we’ve been and where we’re going…
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Three Keys to Executing a Kick-Ass Co-Branded Partnership: Shop LC and Zang Toi Partner for NYFW
February 28, 2017
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Shop LC partnered with Zang Toi for a successfully co-branded project. CEO Kelly Fletcher expands on how this success hit New York Fashion Week…
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Go Girl Designs Drives Sales Through Influencer Marketing Campaign
February 21, 2017
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Fletcher’s client Go Girl Designs saw a blast in sales through social media campaigns and influencer marketing. Bloggers and social media engaged the audience…
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Movement Continues for Gender Equality
February 14, 2017
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Executive VP Laura Mansfield explores the progress of gender equality and how that relates to the professional world…
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Heartstrings and Headlines- This Year’s Super Bowl Ads
February 7, 2017
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Was the 2017 class of Super Bowl ads full of commercials or politics? Senior Account Executive Chris Martin dissects the good, the bad and the ugly of the ads…
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Lessons from a Decade of Entrepreneurship
February 1, 2017
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Fletcher PR is celebrating its tenth anniversary. CEO Kelly Fletcher gives us insights on what she’s learned running her own business for ten years…
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2017: The Year of Snapchat Marketing
January 24, 2017
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Snapchat is a huge social media platform that businesses are taking advantage of. Here are ways you can use Snapchat to bring attention to your company…
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Women Who “Won Marketing” in 2016
January 10, 2017
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2016 was a year dominated by powerful women. Marketing is a huge reason women have risen to the forefront of the year…
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Ring in the New Year With Five Social Media Resolutions
January 4, 2017
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Ring in the New Year with the resolution to revamp your social media fingerprint. Executive VP Laura Mansfield has tips to showcase “your best you” online…
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Transparency Has its Benefits
December 23, 2016
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Transparency is a vital tool to build trust around your brand’s identity. Laura Mansfield explains the dilemma many CEO’s have today…
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Taco Bell Brand Update is Hot and Fresh
December 14, 2016
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Taco Bell recently updated their brand logo. While the new image is fresh and modern, there are also a few drawbacks…
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REI Campaign is Pure Genius
December 5, 2016
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REI wants to create a new holiday tradition of heading outdoors instead of to the stores. #OptOutside has officially grown beyond REI…
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Social Media, Sponsored Content and the Future of News
November 28, 2016
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There has been a lot of news recently about, well, news. Digital ink has been spilled about two related topics of how we consume news in the digital space…
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The Power of Color
November 18, 2016
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Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color?…
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