Thursday Night Primetime Trifecta: A Girls’ Night with the Leading Ladies
Thursday Night Primetime Trifecta: A Girls’ Night with the Leading Ladies
Her Voice Blog
Is the Ice Bucket Challenge the best social media campaign ever?
If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.
FPR’s Abby Christensen Featured on Panel of Online Quiz Experts
Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.
Headed to Charlotte, NC to Present at Regional PRSA Conference
I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline.
FletcherPR & JTV Roll into Charleston Fashion Week
It’s going to be a stiletto-inspired, action-packed week full of adventure and media relations. So let the catwalk begin!
How the Loss of Net Neutrality Could Affect Marketers
You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?
Kelly Fletcher Gives Press Preview Tips to International Fashion Bloggers
The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.