What a great day we’ve had. Alexandra Grindstaff and I drove to the Galleria in Cool Springs (Nashville) to check out European Wax Center. This new one-stop destination for hair removal touts “waxing for all” and is opening in Turkey Creek in late June.
Her Voice Blog
When Marketing to Women Doesn’t Make Us Feel Fat
When Marketing to Women Doesn’t Make Us Feel Fat
The Power of Social Media: How One Tweet Crashed the Stock Market
The Power of Social Media: How One Tweet Crashed the Stock Market
Eat Play Live Tackles Food Access in Knox County
Eat Play Live Tackles Food Access in Knox County
Social Media Marketing Fail
Social media has given our voices a 24-hour, multinational broadcasting signal. As a result, those regrettable conversations you used to have in face-to-face settings can now turn into front-page headlines…
5 Ways Women Can Earn a Seat at the Table
Facebook COO, Sheryl Sandberg, is a genius when it comes to marketing to women, and she’s has been all over the news after her recent interview on 60 Minutes. Sandberg’s book, Lean In: Women, Work, and the Will to Lead, is a topic of controversy among both men and women. I was captivated by …
Marketing to Women: 3 Keeping It Real Tips
No one likes to think they are being sold, and women are hyper sensitive to fast sales talk. A genuine approach is more likely to resonate, but what does that mean? And how do you market to women?
Tip 1 – Give honest answers to questions that don’t sound like a sales person or politician – in other words, actually answer the question asked.
Gone are the days when women were easily swayed by the thought of a good deal. Women want to know they are getting what they want for a reasonable price. Women will take the time to …