REI Campaign is Pure Genius
REI wants to create a new holiday tradition of heading outdoors instead of to the stores. #OptOutside has officially grown beyond REI.
Her Voice Blog
Social Media, Sponsored Content and the Future of News
There has been a lot of news recently about, well, news. Digital ink has been spilled about two related topics of how we consume news in the digital space.
The Power of Color
Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color?
The Fine Art of the Pivot During Election Season
With the election season coming to an end, columnist and Fletcher VP Laura Mansfield comments on the pros and cons of pivoting from tough questions.
Vine’s Final Decline
Twitter’s canceling of Vine sparked an enormous amount of curiosity among the public but no signs of tears shed. Vine didn’t maintain enough growth to survive.
Calming visual chaos with effective graphic design
Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t.
3 tips to improve your writing
Improving your writing skills is like putting another tool in your marketing arsenal.
Fletcher hosts Career Day for students, recent graduates
Fletcher Marketing PR held its 2nd Annual Career Day for students and recent graduates.
Diversity marketing and why it works
Companies must have a strong diversity marketing strategy to reach and resonate with an increasingly diverse audience.
What PR agencies are looking for in new hires
Do you think you have what it takes to work for a PR agency?