The Power of Color
Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color?
Her Voice Blog
The Fine Art of the Pivot During Election Season
With the election season coming to an end, columnist and Fletcher VP Laura Mansfield comments on the pros and cons of pivoting from tough questions.
Vine’s Final Decline
Twitter’s canceling of Vine sparked an enormous amount of curiosity among the public but no signs of tears shed. Vine didn’t maintain enough growth to survive.
Calming visual chaos with effective graphic design
Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t.
3 tips to improve your writing
Improving your writing skills is like putting another tool in your marketing arsenal.
Fletcher hosts Career Day for students, recent graduates
Fletcher Marketing PR held its 2nd Annual Career Day for students and recent graduates.
Diversity marketing and why it works
Companies must have a strong diversity marketing strategy to reach and resonate with an increasingly diverse audience.
What PR agencies are looking for in new hires
Do you think you have what it takes to work for a PR agency?
3 powerful reasons to use infographics
An infographic is a powerful tool that should be incorporated into your communications strategy.
Mental block? Get your creative juices flowing
Looking for creative inspiration can sometimes be a challenge. We have a few tricks to jumpstart your right brain.