Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?”
Tough questions in a crowded space often require multifaceted answers that may include corporate social responsibility programs. Does CSR have to be part of the equation? What are CSR programs anyway?
Read more about corporate social responsibility in my business journal of the Knoxville News Sentinel.