In the world of public relations, audience is everything. Reaching different audiences in strategic ways is a huge part of our field, but before you can reach anyone, it’s first important to identify them to better understand how they communicate. A recent article addresses the issues surrounding how the misrepresentation of members of the Hispanic and other immigrant and minority communities has negatively affected these groups.
Read more from the article here. The author calls for us to embrace America’s growing diversity. He goes on to say that only through a new understanding of this diversity will we be able to grow and innovate in the marketplace of the future. Women already control 85% off the nation’s buying power. It is crucial to understand how women think and shop. As more and more female members of the Hispanic and other immigrant communities enter the work force and play a role in our economy, brands will want to market to them. It is crucial that brands don’t use stereotypes to try and reach these female consumers, but instead hear their voices and understand their true identities.
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.