Staff from FletcherPR were at the Waldorf Towers in NYC last week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV).
One of our major directives for 2013 is to obtain a significant number of national product placements for JTV’s fabulous jewelry collections. As part of this new customer acquisition effort, we’re targeting 100 top editors, stylists and bloggers with a monthly mailing promoting 12 different proprietary jewelry collections. The call to action? 30,000 items. One call.
The campaign is working. We’ve logged 17 national product placements since February in major media outlets including E! News, Allure and Woman’s World as well as on the red carpet at the recent Tony Awards.
Being in NYC last week continually reminded me that my PR firm doesn’t have to be in NYC, L.A. or Chicago to obtain national media coverage. Many decision makers continue to struggle with this myth. I’d like to make the point that we are kicking butt and taking names from little’ ole Knoxville, Tennessee and delivering remarkable results for less because we don’t have the high overheard of a major market.
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.