Throughout this blog, we’ve talked about some pretty crazy things being marketed specifically to women (here and here). Well today is no exception. Nestle has come out with a premium, high-end water bottle called Resource.
Trying to compete with the Fiji waters and Smartwaters of the world, Resource is what Nestle calls its first domestically-sourced, premium brand of still water, meaning it is noncarbonated and pure. Larry Cooper, Resource’s group marketing manager, said the ideal consumer is a trendy woman with a higher income around 35 years old. Sounds like they know what they want!
The ads show the bottle of water in lush woods and claim that it has 100 percent naturally-occurring electrolytes and 50 percent of the bottle is recycled plastic. To promote this new brand, Resource will be featured on the reality show Project Runway and endorsed by the Today Show’s Bobbie Thomas.
So what do you think about another seemingly gimmick product being marketed to women? Will you try it?
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