The Power of Social Media Influencers: Meet the Faces Behind the Influence
September 20, 2024 | Allison Lester
Influencer marketing has become a must for brands. We talk with two social media influencers about the dos and don’ts of pitching influencers, trends in the industry and why now is the time to invest in influencers. more
Martha Jennings and Jeremy Campbell: 2024 State of the Media
July 25, 2024 | Allison Lester
The news media is an ever-evolving industry that works hand-in-hand with public relations. We sit down with two longtime newsroom leaders discuss the state of the media in 2024. more
Building Trust to Improve Business Outcomes
May 14, 2024 | Allison Lester
Trust is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust. more
Tiffany Carpenter: Public Relations at the University of Tennessee
May 1, 2024 | Allison Lester
Tiffany Carpenter talks about her years handling public relations and communications at the University of Tennessee. From growth plans and marketing tactics to working a high-stress as a mom, Tiffany shares insights and personal experiences. more
The State of Tennessee Tourism in 2024
April 10, 2024 | Allison Lester
Tennessee tourism is a massive economic boon in the state. Hear from experts on what PR efforts are making this a lucrative industry. more
MsInterPReted: PR Tips from Travel Writers
January 30, 2024 | Allison Lester
Travel writers give tips for PR pros on how to get their brands, clients and destinations covered in travel outlets. more
MsinterPReted: Sara Davenport – Burnt Out TV Anchor to Entrepreneur
December 14, 2023 | Allison Lester
Former TV Anchor, Sara Davenport discusses her road from TV to entrepreneur and advice on branding and creating multiple revenue streams. more
MsInterPReted: 2024 Public Relations Obstacles
November 30, 2023 | Allison Lester
In this episode of MsInterPReted, the Fletcher team discusses the 2024 obstacles we foresee facing the industry next year and tactics to overcome them. more
