Building Trust to Improve Business Outcomes
May 14, 2024 |Allison Lester
In this episode of Ms. InterPReted, we’re discussing the importance of building trust and public relations tactics to help garner credibility. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust – those numbers are even higher among Gen Z.
Quick, slick sales pitches don’t work for a lasting impact anymore – today’s consumers want authenticity, transparency and a genuine connection.
Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.
Tactics discussed:
- Media Relations
- Influencer Marketing
- Thought Leadership
- Consistent Branding
- Proactive Solicitation of Testimonial