October 9, 2019
In tourism, effective public relations and marketing are critical to positive economic outcomes. Join #MsInterPReted as Kelly Fletcher and Mary Beth take listeners on a tour of the Tennessee Whisky Trail and touch on the finer points of brand storytelling through whiskey’s unique identity as part of Tennessee culture and tourism. more
October 3, 2019
CEO Kelly Fletcher discusses her “marketing to women” pet peeves, the importance of segmentation in marketing and why being edgy can be effective. more
