Tools to grow your business
Integrated Marketing Communications
We call upon a variety of communication methodologies to solve complex business problems and grow ROI. The emphasis is on strategies that ensure the right message is delivered to the right audience at the right time whether you are speaking to consumers or businesses. Specific calls to action are included at every step of the buyer’s journey. Communications integration across paid, earned, shared and owned platforms is planned and executed.
Attribution models are set up to ensure the ability to tie marketing communications to business outcomes. Whether it’s lead generation, door count, sales, donations or new volunteers, we customize integrated marketing communications plans that deliver specific results.
Related Services
- Marketing Collateral
- Ad Campaigns – Print, Out-of-Home and Digital
- Lead Generation Campaigns
- Social Media Content Development and Management
- Influencer Marketing
- Email Marketing
- Newsletters/E-Newsletters
- Grassroots Marketing/Word-of-Mouth
- CRM Integrations/Lead Funnel Content Development
- Event Management
Media Relations
Our firm was built on a public relations foundation, and media relations is our forté. We employ former journalists, in-house communicators and on-air talent with decades of experience and storied industry relationships. We utilize our strong network of local, regional and national contacts to get results.
Related Services
- Community Relations
- Crisis Communications
- Reputation Management
- Corporate Communications
- Byline Articles
- Media Tours
- Product Placement
- Media Training for Spokespersons
- Online Newsrooms
- Press Conferences – live and virtual
Brand Strategy & Consulting
We’ve helped companies from start-ups to mid-cap businesses create or hone their brand strategy. We begin with collaborating on the problem(s) that need solutions and identify the work that needs to happen to get there. By collaborating on the creation of business models, research, positioning, messaging and full-scale marketing strategy including tactics, timelines and budgets, we help launch and grow brands.
Related Services
- Market Research
- Strategy and Planning
- Branding
- Corporate Identity
- Website Development
- Video Production
Our Representative Client List and Primary Industries We Serve
Non-Profit
Hand UP For Women
Second Harvest Food Bank of East Tennessee
Dollywood Foundation
Humane Society of the Tennessee Valley
Knoxville Opera
Women’s Fund of East Tennessee
Chabad of Knoxville
Susan G. Komen
Women’s Fund of East Tennessee
Girl Scouts USA
Knox Education Foundation
Project GRAD
Blount Partnership
Heart of North Carolina Scholarship Fund
Tennessee Clean Water Network
French American Chamber of Commerce
Muse of Knoxville
PRCA
Miss America Organization
Legends of Tennessee
Education
Tennessee Department of Education
Knox Education Foundation
Episcopal School of Tennessee
Project GRAD
Maury County Schools
Blount County Schools
The Exceptional Engineer
Learning Rx
B2B
CIC Services
Vouch
CoGo Buzz
Integrity Laboratories
Ingenious Med
PerfectServe
Servcorp
E-spaces
Mercury
Roland
Wacker Chemical Corp.
Healthcare
FusionSleep
Autism Center of Atlanta
Shannondale Senior Living
Omni Family of Services
Knoxville Dermatology Group
University of Tennessee Medical Center
Knox Wellness
Anne Arundel Dermatology
Apple Health and Wellness
The Natural Dentist
Revive Personal Products
DenTek
HopeNation Counseling
Knox County Health Department
Tennessee Department of Health
Induction Therapies
Collagen P.I.N.
Professional Services
The Trust Company of Tennessee
Brogan Financial Services
Fitness Bank
Pryor, Priest and Harber
Wolf McClane
Tourism / Hospitality
Smoky Mountain Region
Zoo Knoxville
Company Distilling Co.
High Cotton Hospitality
Dancing Bear Lodge and Appalachian Bistro
Tennessee Whiskey Trail
Snaresbrook Manor
Vanderbilt Mortgage
Mortgage Investors Group
Oliver Hospitality
Oliver Royale
Hilton
The Nine Group
Latitude 35
All Occasion Catering
Jackson Terminal
Bradford Catering
Ice Carvings Everywhere
Creative Catering of Knoxville
Direct to Consumer
Patricia Nash Designs
Virgin Experience Gifts
Joy to the World Collectibles
Renewal by Andersen
Bonvera
Ecco Ride
Tellico Village
WindRiver Golf and Lakefront Community
Closets by McHenry
Solar Alliance
Interiors by Wolfgang
European Wax Center
Clothes Mentor
Jewelry Television
Clayton
Go Girl Designs
HandPicked
Insect Deflect
Bales Farms
PetSafe
Premier Pet
Cellular Sales
Solar Titan
Closets by McHenry
Marilyn Monroe Jewelry
Shop at Home
Liquidation Channel
McGhee Tyson Airport
Park ‘n Fly
Parking Company of America
Surfin’ Plumbers
Engel and Volkers
Pure Romance
gDiapers