As a public relations agency specialized in marketing to women, empowered females are on our radar. This is why Lauren Bush caught our eye. It’s hard to imagine having more of a well-known surname than Bush, but Lauren managed to tack on another famous initial to her monogram when she married the son of fashion mogul Ralph Lauren in 2011, becoming Lauren Lauren. As the niece of former President George W. Bush, she’s had plenty of opportunities to rest on her family laurels, but she certainly hasn’t.
Bush Lauren is a true humanitarian in every sense of the word. In 2006, the former model designed a bag to benefit the United Nation’s World Food Programme’s School Feeding program. The simple burlap and organic cotton bag was reminiscent of the food distribution bags used by WFP. She established FEED Projects LLC in 2007 to produce and sell the bags, proceeds of which each feed one child for one year.
According to the FEED projects website, “FEED has been able to raise enough money through the sale of products to provide over 60 million school meals to children around the world through WFP. FEED has also partnered with the US Fund for UNICEF, raising much-needed funds for their Vitamin A and micronutrient supplements program and providing over 46,000 children with essential nutrients.”
In addition to the company, FEED started a non-profit organization called the FEED Foundation, which is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.
FletcherPR loves to celebrate the work of women who are making a difference in our communities and our world. Lauren Bush Lauren is dedicated to the fight against children’s hunger and because of her impassioned work with FEED, we think she’s just SO Empowered!
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.