Marketing to Youth: Millennials vs Generation Z
As the kids of America grow up, enter the work force and become consumers, it is important to distinguish the difference between Millennials and Generation Z—especially when it comes to your marketing strategy. Treating millennials and Gen Z the same could possibly alienate and deter one of these groups. Doing research and coming up with distinct marketing strategies will ultimately allow your business to grow and thrive with the next generation to come.