Four Steps To Ensure Your Business is Prepared for A Crisis Situation
In the internet era, avoiding a crisis is becoming an increasingly unlikely wish. When an emergency situation does hit, failing to prepare is preparing to fail.
Her Voice Blog
Pros and Cons of Celebrity Endorsements
Can celebrity endorsement work? Yes. Does it always? No. But, there are times when they can be an effective tool in a marketer’s tool belt.
The Beauty of Minimalist Design: Three Reasons Why it Works
Companies tend to want to include every detail in an ad. Too many details create a visual haystack that viewers have to pick through to find the needle.
Get the Most Out of Your Instagram Posts
Instagram has become a powerhouse for social media influencing and brand recognition. How does your brand stand out among its 700 million users?
Loyalty: The Early Brand Gets the Worm
Not only do teenagers influence most of the parents’ buying decisions, they exhibit brand loyalty. Teens barely have an income – so when does this brand loyalty start?
Three Myths About Millennial Moms
Millennial Moms are a tough nut to crack, but if you can reach her & convince her to buy with excellent consumer experience, she’ll tell everyone she knows.
The Importance of Online Reviews to Your Business
Ninety percent of consumers read online reviews before visiting a business. Businesses should be looking to convert satisfied customers to be online reviewers.
CEO Kelly Fletcher Receives Gary McCormick Lifetime Achievement Award
At this year’s PRSA Volunteer Chapter V Awards, our CEO Kelly Fletcher was presented with the honor of the Gary McCormick Lifetime Achievement Award.
The Future of Digital Marketing is Video Marketing
Digital marketing has become essential for nearly all marketers. The future of digital marketing is now, and it’s leaning more and more toward video marketing.
Color That Changes Lives
Color is a magical feat. Not only does it define a brand and shape a consumer’s interpretation, it changes lives. Check out our analysis of this small village.