Pinterest’s Unique Equality Campaign
Every company seeks any competitive advantage they can get. Pinterest saw diversity as their advantage and launched a campaign that is turning heads.
Her Voice Blog
Customizing the Consumer Experience
It’s no surprise companies considered leaders in consumer experience generate nearly four times the return of others. Here’s the key to improving experience.
What to Know About SEO
SEO is a buzzword in the marketing world, and for good reason: SEO is a critical necessity to ensure your website gets in front of potential consumers.
An Infographic – Building Trust with Millennial Moms
Building trust with millennial mom begins with understanding who she is. See our infographic to learn about the power and complexities of the millennial mom.
Building Trust with Millennial Moms: 5 Takeaways from M2Moms®
CEO Kelly Fletcher gives her takeaways after serving on an expert panel at the Marketing to Moms (M2M®) conference in New York City.
Moving into the next age of digital advertising
The landscape of digital advertising is going to undergo some serious changes in 2018 as marketers will have to figure out new ways to spend their ad dollars.
Marketing to Generation Z
Gen Zers are avid observers of Millennials & follow closely in their footsteps, but marketers make a huge mistake thinking the two maintain the same opinions.
Brand Design vs. Campaign Design
What’s the difference between brand design and campaign design? The quick answer is longevity.
Why You Need to Utilize Micro-Influencers
The influencer-marketing fad has shifted to a group of influencers that are proving more influential than traditional celebrities: micro-influencers.
The Most Influential Consumers are on a Platform You Didn’t Expect
Podcasts don’t have as large of a reach as Instagram or Facebook, but their audience is smaller, more targetable, and most importantly, influential.